Specially formulated whitening toothpaste with Activated Charcoal to help reduce bad breath. The highly absorbent Activated Charcoal Particles attract and remove plaque, food particles and bacteria that can be the cause of bad breath. For the ultimate deep clean use the “White Glo Activated Charcoal Toothpaste and White Glo Flosser Tip Toothbrush together. The special bristles on the Flosser Tip Toothbrush have been designed to function more effectively with the Active Charcoal Particles in the White Glo Toothpaste. The bristles are infused with charcoal to deliver even better cleaning and whitening results. Calcium Carbonate, Aqua, Glycerin, Sorbitol, Silica, Alcohol Denat., Aroma (Flavour), Sodium Lauryl Sulphate, Cellulose Gum (Carboxymethyl Hydroxyethylcellulose), Sodium Monofluorophosphate, Chondrus Crispus (Carrageenan), CI 77891 (Titanium Dioxide), Charcoal Powder, Sodium Saccharin, Rosa Canina Fruit Oil, Melaleuca alternifolia (Tea Tree Leaf Oil), Eucalyptol, Thymol.